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WORKSHOP "EXTERNAL RELATIONS AND COMMUNICATIONS STRATEGY"

[ Updated (13/03/2024) ]

On the afternoon of February 19th, 2024 at Nguyen Quang Quyen Hall, Can Tho University of Medicine and Pharmacy (CTUMP) organized a workshop with the topic "External Relations and Communications Strategy".

The conference welcomed the Rectorate Board:

- Prof. NGUYEN Trung Kien – Rector;

- Assoc. Prof. NGUYEN Van Lam - Vice Rector;

- Assoc. Prof. TRAN Viet An – Vice Rector;

- Assoc. Prof. NGUYEN Thanh Tan – Vice Rector;

And the attendance of more than 100 employees who were interested in the topic.

Representatives from CTUMP Hospital, along with the Faculty of Medicine, Faculty of Pharmacy, Faculty of Odonto–Stomatology, Faculty of Nursing and Medical Technology, Faculty of Public Health, Faculty of Basic Sciences and Faculty of Traditional Medicine presented a report on the situations and strategies in External Relations and Communications activities at the unit. In particular, the use of the SWOT model has helped analyze the strengths, weaknesses, opportunities, and threats thoroughly for each unit. The contributed ideas from units also pointed out the advantages and disadvantages in the field of External Relations - Communications at the University.

Stating at the closing of the workshop, Prof. NGUYEN Trung Kien – rector concluded a summary of the external relations - communication activities at the University, which pointed out the orientation of proactive cohesion in the relations of external cooperation to improve the efficiency of this field in the upcoming period.

The workshop is not only an opportunity to update and share knowledge but also a vital steppingstone for building and implementing an effective External Affairs and Communications strategy, meeting the CTUMP's development needs in the current era.